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Land Your Brand!

Your A-Z Employer Branding Blueprint

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Your Instructor


Alyssa Krane
Alyssa Krane

Certified HR Leader (CHRL) and Chief Talent Strategist at Powerhouse Talent Inc. Over 16 years advising business leaders on progressive talent and human resources concepts. Passionate about culture and the power of an authentic brand to magnetize incredible talent to an organization. Advice featured in global publications such as Forbes, Fast Company, Money Magazine, CareerBuilder, Glassdoor and more.


Employer Branding Made Easy!!!

Land Your Brand is an A-Z blueprint that sets the foundation for a powerful and meaningful employer brand strategy. This system helps to create a pull strategy. Turn the tables and have talent flocking to your organization. If you build it, they will come.

This course includes:

Module 1- Business Insights

Module 2- Employee Value Proposition

Module 3- Brand Strategy

Module 4- Brand Alignment

Module 5- Training and Brand Standards

Module 6- Activation

Module 7- Reputation Management

Each module sets the stage for the topic with engaging video training content, a comprehensive course workbook, exercises, tools and templates.

At the end of this course, you will have:

- Captured valuable business insights, themes and "watch outs"

- Developed an employee value proposition (EVP) for your organization

- Created a brand strategy, mood board and brand standards

- Determined your brand advocacy approach and training plan

- Created your activation road-map

- Learned the principles of reputation management and will be able to utilize "plug and play" templates to help manage your brand.

You are not alone on this journey. We will be there each step of the way taking the guesswork out of this important subject. It is time to power up!



 

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
 

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